Hyundai’s DAL-e: Revolutionizing Customer Service Experience

Hyundai Motor Group’s humanoid robot, DAL-e, heralds the future of customer service with its sleek design and advanced AI capabilities. It seamlessly navigates busy showrooms, recognizing and greeting customers, offering personalized assistance about models, and enhancing the customer journey with engaging informative conversations. This innovation exemplifies Hyundai’s commitment to a more connected and engaging future.

Purpose: Develop a humanoid robot that can interact naturally, safely, and ethically with humans.

Industry Applications: Hyundai Motor Group’s humanoid robot, DAL-e, belongs to the service industry. It is designed to provide customer service in a variety of settings.

Market Value: Service Industry-$246.3 billion, Entertainment Industry-$254.4 billion, Healthcare Industry-$9.0 trillion, Education Industry-$6.7 trillion, Hospitality Industry-$1.5 trillion 

Key Benefits:vDAL-e enhances customer satisfaction, boosts efficiency, cuts costs, gathers data, and elevates Hyundai Motor Group’s brand image.

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Key Elements

Target Audience: Customers, visitors, and employees in a variety of commercial settings.


  • 2019: Acquired Boston Dynamics, a renowned robotics company. 
  • 2020: Announced plans for its humanoid robot and established the Hyundai Robotics Lab.
  • 2021: Unveiled DAL-e, a customer service robot for showrooms.
  • 2023: Announced development of a walking, running, and stair-climbing robot to debut in 2024.

Technical Specifications

  • Height: 130 cm,
  • Weight: 48 kg 
  • Degrees of freedom: 32 
  • Sensors: Force sensors in the feet, pressure sensors in the hands, tactile sensors on the body, cameras in the head
  • Control: Autonomous, with remote override
  • Appearance: Humanoid, with realistic skin and facial features

Environmental Factors: Must be able to operate safely in a variety of indoor environments.

Safety Requirements: Must comply with all applicable safety standards for robots.

Regulatory Requirements: Must comply with all applicable regulations governing the use of robots.

Usability: Must be easy to use and interact with, even for users with no prior experience with robots.

Maintainability: This must be designed for easy maintenance and repair.

Budget: Undisclosed

Robot Cost: Hyundai Motor Group’s Humanoid Robot is expected to be between $50,000 and $100,000.

Cost of Ownership:  $50,000 to $100,000 per year

Technical Operations: Hyundai Motor Group’s humanoid robot is an autonomous robot with 32 degrees of freedom, controlled by a combination of sensors, artificial intelligence, and machine learning.

Success Story: Hyundai’s humanoid robot, DAL-e, effectively engaged with customers in a Seoul showroom, demonstrating the company’s dedication to robotic innovation.

Targeted Customers: DAL-e can offer customer service, assist patients, support education, provide hospitality, and aid event organizers.

Competitive Products: Engineered Arts’ Ameca is a British-made social robot, while Tesla’s bot aims at versatile labor. Boston Dynamics’ Atlas excels in agility, while SoftBank Robotics offers Pepper and Nao for service and education.

Established Year: Hyundai Motor Group’s Robotics Lab was established in 2017.

Developing Robot’s Goal: Hyundai Motor Group’s Robotics Lab is dedicated to enhancing global well-being through humanoid robots, ideal for human interaction in customer service, education, and healthcare. They prioritize safety, reliability, and societal benefits.

Founders & Co-Founders: Founder: Chung Ju-Yung, 

CEO: Michael Chulho Kang

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