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Sony Aibo Strawberry Milk: Your Interactive Companion
Sony Aibo

Sony Aibo Description:

Unveiled in February 2023, the Sony Aibo Strawberry Milk Edition is a delightful addition to the Aibo family, capturing the essence of a sweet and playful companion. This adorable robotic puppy comes in a vibrant pink hue, reminiscent of the popular strawberry milk beverage, and features a unique dance exclusive to its edition.

Purpose: Sony Aibo Strawberry Milk is a limited-edition robotic puppy that provides companionship and entertainment.

Industry Applications: 

  • Companion robot for children and adults
  • Therapy robot for people with disabilities
  • Education robot for children
  • Entertainment robot for families
  • Marketing robot for businesses

Market Value-Industry Wise:$2,899.99

Key Benefits:

  • Advanced AI and robotics allow it to learn and grow over time.
  • Expressive movements and lifelike interactions make it feel like a real pet.
  • A variety of tricks and commands that you can teach it to perform.
  • A great way to bring joy and companionship to your life.

Watch the video for more information: https://youtu.be/45pkKlZMBsI

Key Elements

Target Audience: Kids, dog lovers, and tech enthusiasts 

TimeLine:

  • January 2022: Released in Japan
  • February 2023: Released in the United States

Technical Specifications

  • Dimensions: 11.8 x 32.0 x 24.2 cm
  • Weight: 1.5 kg
  • Quad-Core Processor: 1.4 GHz
  • Axis movement: 16
  • RAM: 2 GB, Storage: 16 GB 

Environmental Factors: Energy efficiency and recycling of materials

Safety Requirements: Do not take the Aibo outside, avoid high winds and grass, and keep the Aibo away from parked vehicles.

Regulatory Requirements: Must comply with toy safety regulations and EMC standards.

Usability: Companion robot for companionship, entertainment, and education.

Maintainability: Self-cleaning fur, Removable and washable parts and Replaceable batteries, Easy-to-access repair ports, Over-the-air software updates

Budget: $2,899.99 (USA) 

Robot Cost: $2,899.99 

Cost of Ownership: $2,999 (initial purchase) + $199/year (AI Cloud Plan)

Technical Operations: AI-powered robotic dog and with advanced features like facial recognition and emotional response. 

Success Story:  In 2023, the Strawberry Milk Edition was released in the United States, and it was also sold out within a short period of time.

Targeted Customers: Tech-savvy individuals or families with disposable income

Competitive Products: Zoomer Robotic Dog, WowWee Alive! Puppy, Pomeranian Dog Toy, FurReal Friends Lexi the Interactive Talking Dog and Joy For All Companion Pet

Established Year: Established by Sony Electronics Inc. in 1997 (original Aibo), Strawberry Milk Edition released in 2022.

Developing Sony Aibo Strawberry Milk Edition’s Goal: To provide companionship and entertainment for individuals and families. 

Company Investors Founders & Co-Founders

  • Investors: Sony
  • Founders: Yasutake Watanabe, Hiroaki Hattori, Fumio Harashima
  • Co-Founders: N/A

Website:https://electronics.sony.com/more/aibo/p/ers1000-p

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